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Marketing & Communications Highlights
The latest news from Destination DC's Marketing & Communications team.
- Destination DC (DDC) will continue to support the grand opening of The Wharf and the reopening of the Freer | Sackler galleries through its web content, editorial outreach and social media channels. Opening events for both are highlighted in October’s calendar of events on washington.org, as well as the Oct. 13-15 weekend roundup and through dedicated content pieces. DDC is hosting domestic and international journalists who are participating in the festivities. The team will also provide live coverage of both openings on its social media channels, and will continue to promote events and openings at both locations throughout the coming months.
- DDC continues to add fall content on washington.org. Two articles on Halloween-related activities are now featured, as well as ways to make the most of the season, where to find fall foliage and seasonal flavors throughout the city and more than 50 things to do this month.
- The FY2017 ROI study has begun. The survey launched on Sept. 25 in New York City, Philadelphia, Richmond, VA, Chicago, Los Angeles and a region that covers the rest of the East Coast. The study covers the FY2017 spring and summer marketing campaigns, including video (online and TV), digital, magazine and out-of-home (bus wraps and taxi tops). DDC will present the results of the study at the board meeting on Dec. 13.
- The creative team at DDC is in the midst of capturing many of the city’s neighborhoods through photography and video, embarking on shoots in all four quadrants. These photos and videos have a candid style to showcase how residents authentically enjoy the nation’s capital. The campaign will highlight aspects of the city that are appealing to both locals and tourists, as well as a range of activities and age groups, reinforcing that DC is a city for everyone.
- In September, the #MyDCcool hashtag surpassed 200,000 uses on Instagram, representing 200% growth year-over-year. Last April, the social media team launched the @destinationdc Instagram account, focused on meetings and convention-related content. The new account has grown to 692 followers from April — Sept. 30, 2017. On Facebook, DDC’s consumer-based account (@washingtondc) saw 111% growth between FY16 and FY17, remaining DDC’s most influential platform.
Recent stories we’ve pitched
Domestically, DC received coverage from major outlets such as Bloomberg, The Baltimore Sun and The Los Angeles Times. Internationally, the nation’s capital received features in major Scottish and British publications.
The Baltimore Sun covers the biggest art-related events in major East Coast cities this fall, including the opening of The Anthem in DC.
The Baltimore Sun, Aug. 29: Road trip: The best arts events this fall in Washington, Philadelphia and New York
Kate Karder of Bloomberg covers restaurant openings around the world this fall, including Del Mar in DC.
Bloomberg, Sept. 13: The 17 Most Exciting Restaurants Opening Around the World This Fall
Eileen Ogintz brings her Taking the Kids series to the Smithsonian National Museum of African-American History & Culture for this Los Angeles Times article.
The Los Angeles Times, Sept. 21: Taking the Kids – to the Smithsonian National Museum of African-American History & Culture
Travel editor Heather Lowrie features DC in Scotland’s edition of The Sun (circulation: 200,000). Lowrie discusses her first visit to the White House and other DC adventures, including visits to Georgetown, the Newseum and the iconic National Mall.
The Sun, Aug. 27: Washington leaves lasting impression
Editor-in-Chief of the UK’s OutThere Magazine (circulation: 66,000), Uwern Jong, covered his DC experience during IPW in a four-page feature. The article highlights The Hay Adams, Fairmont hotels, Blagden Alley and District Distilling Co., among other locales.
OutThere Magazine, September Issue: Capital Chic
Leo Jakobson wrote this feature on three days in the District for Successful Meetings.
Successful Meetings, Sept. 5: 3 Days In…Washington, D.C.