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Marketing & Communications Highlights
The latest news from Destination DC's Marketing & Communications team.
- DDC hosted its annual New York City Media Mission on March 6 and 7, designed to inspire long-lead stories about the District. There were 14 partners and dozens of journalists in attendance for a cocktail reception at Legacy Records on March 6 and a seated luncheon at Manhatta on March 7. DDC and partners pitched exciting development updates, special events, restaurant and hotel news and more, securing multiple leads for stories in the year ahead. The communications team also participated in one-on-one media appointments with journalists.
- The following day, DDC held an experiential activation at Grand Central Terminal from 9 a.m. to 5 p.m. DDC staff engaged with potential visitors through fun experiences promoting travel to DC including a ball pit styled as the Reflecting Pool, a participatory mural station and two photo opportunities. The team also distributed hundreds of Official Visitors Guides and had nearly 500 sweepstakes sign-ups. DDC partnered with Design Foundry and Senoda to produce the event.
- Throughout its spring web content, DDC supports the National Cherry Blossom Festival, Passport DC, DC Bike Ride and the Washington Nationals. The springtime festival has its own guide, event listicle and need-to-know facts page, and the best spots to photograph the blossoms are also featured, as well as hotel packages. The website also covers Passport DC’s embassy open houses. while consumers can learn about the top reasons to attend a Washington Nationals game and participate in DC Bike Ride.
- The spring/summer edition of the Official Visitors Guide is now in-market. DDC is taking orders for the free guide now, which is also available to view online. The new edition features member listings, free things to do, spring and summer events and extensive information on all there is to do in DC’s neighborhoods.
- In the coming weeks, DDC will unveil a new chatbot on washington.org. The content team has worked in tandem with the tourism, sports and visitor services team and its agency, MMGY, to develop the tool. The primary objective is for the website to be more responsive when assisting visitors with their DC-related inquiries. The chatbot will help to reduce call volume to DDC’s front desk during peak periods and will connect visitors with relevant content on washington.org while assisting in the trip-planning process.
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Spike Gjerde of A Rake’s Progress chatted with Jane Black of Food & Wine and detailed his favorite “makers” in the Mid-Atlantic region.
Food & Wine, Feb. 19: Spike Gjerde Champions Local Food Economies: 8 Mid-Atlantic Makers to Know
USA Today’s “10Best” column highlighted Michelin-starred restaurants, prominently including DC’s Sushi Taro.
USA Today, Feb. 23: These Michelin-starred restaurants have more affordable menus
The National Cherry Blossom Festival and DC’s cherry blossom trees received coverage in Redbook’s rundown of great places to see spring in bloom.
Redbook, Feb. 26: The Best Places to See Spring Bloom in Every State
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Travie, a notable Korean publication, ran a feature on DC in its December 2018 issue. Members mentioned include the National Air and Space Museum, the National Gallery of Art, Newseum, The LINE DC and The Wharf.
Travie, December 2018 Issue: Two Codes of Travelling Washington, DC
DC was highlighted on Tabi Salad, a Japanese travel show. Featured members include Eaton DC, Ben’s Chili Bowl and the International Spy Museum. The segment on the nation’s capital begins at six minutes, 37 seconds.
Tabi Salad, February 2019: USA: NYC and Washington, DC
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Smart Meetings featured DC in its roundup of cities that have experienced extensive downtown revitalization.
Smart Meetings, February 2019 Issue: What’s Old Is New Again
DDC’s Global Marketplace was covered in Washington Business Journal’s “The Back Page” section.
Washington Business Journal, February 2019: The Back Page
Travel Weekly showcased DDC president and CEO Elliott Ferguson and his recent appointment to chairman of U.S. Travel Association’s board of directors.
Travel Weekly, Feb. 21: Ferguson assumes chairmanship for U.S. Travel Association